From Backlogs to Frontlines and How Personal Customer Interactions Changed My Perspective

Oct 25, 2023 by manish

“Putting a face to the customer feedback you receive changes everything.” That’s one thing I’ve learned from my Amplifeed journey as an engineer.

When I was with bigger companies, customer feedback felt abstract – many times, a mere bug ticket, lost in a backlog.

But when you personally hear from customers, their challenges become your inspiration. You’re not just fixing a bug; you’re making someone’s day better.

Understanding directly from the customer what problems they are facing adds an unmatched sense of urgency.

It automatically becomes the top priority, instead of a bug sitting in a backlog waiting to be prioritized.